but their business is still up and running and they can’t get the word out. “You have health insurance, car insurance, and life insurance. Why would you not have digital insurance for your business?” For those of you reading this blog, I doubt there is anyone unaffected by or unaware of the devastation our town experienced this past… Read more →
Author: Stephanie Huffman
Tax Preparation Season: When You Love Us Most
During the year, we generally try to hold fast to our budgets. If you’re a small business or new venture, spending can be, well, just painful— unless there is a nice overflow. When it comes to our clients, we understand that. Writing those checks each month is a commitment. Happily, one that comes with a nice pay off in… Read more →
Call the Professionals
It was a simple task. I figured I could do it myself and truth be told, I was doing ok. When it was all said and done, I knew deep down, this wasn’t my area of expertise. I was trying to save money. In the end, it was just a waste of precious time, energy, and resources. Why didn’t I… Read more →
Artisanal Branding
Artisanal Branding: Could it be for you? Each fall my grandparents would remind me that they met on the dance floor at their local grange. The refreshments were cider and donuts. On their anniversary (November 9) they would enjoy this simple annual treat and reminisce. Though this month generally doesn’t conjure up a craving for donuts, I have to admit, they were on my… Read more →
Wine, Women, and Wandering the Room
“He’s on the golf course, can I take a message?” A few situations of late have taught me what I now believe to be a strong and solid truth: men network over golf, women network over wine. For years, people have joked about men golfing (or hanging out at sporting events)but; the fact is—it works. Somewhere between the 6th and… Read more →
Have You Checked Your Digital Footprint Lately?
How Often Do You Google…You? Do you ever google yourself? Or your business? If you do, what you will see when you receive your results is what we refer to as your “digital footprint.” Sometimes, in today’s world, what rises to the top might be a bit surprising—if not shocking. A few years ago while driving up I-65, my phone… Read more →
“Co-oper-tition!”
What did she just say? “There’s enough work for everyone,” she said. “I just think they’d be a better fit for you and your team.” I was stunned and humbled. How often do you hear that from one of your competitors these days? Let alone from someone who is 20+ years your junior? It’s not a typical way of thinking… Read more →
Gen Z and What We’re Hearing
Why you’ll need that Millennial in your life…just about now. You’re just now feeling like you’re getting a handle on understanding that millennial in your world—and here comes Generation Z. If you aren’t familiar with them, it’s time to crash study. As of this past graduation season, they are entering the workplace and you’ll want to be ready. So why,… Read more →
Are you FOMO or JOMO?
If you’ve heard the terms FOMO and JOMO, you’ll find they’ve mostly been used in referring to people and social media usage. If you aren’t familiar with these terms, using my quadrupeds as examples might help to make this subject a bit more interesting. My black lab, Bosco, definitely suffers from FOMO, while my Great Pyrenees is the perfect summation… Read more →
Getting the Dream Job
Don’t settle! Go after your dream job. That’s what they told her in college. They even made her read the book How To Get Your Dream Job. As we sat discussing the topic of working your way up in a job, that particular path of life had not even entered into this college graduate’s way of thinking. Now two years… Read more →