Artisanal Branding

Each fall my grandparents would remind me that they met on the dance floor at their local grange. The refreshments were cider and donuts. On their anniversary (November 9) they would enjoy this simple annual treat and reminisce. Though this month generally doesn’t conjure up a craving for donuts, I have to admit, they were on my mind. This is probably why a particular… Read more →

Wine, Women, and Wandering the Room

A few situations of late have taught me what I now believe to be  a strong and solid truth: men network over golf, women network over wine.  For years, people have joked about men golfing (or hanging out at sporting events)but; the fact is—it works. Somewhere between the 6th and 9th holes, – or the 4th quarter; major business has… Read more →

Gen Z and What We’re Hearing

Why you’ll need that Millennial in your life…just about now. You’re just now feeling like you’re getting a handle on understanding that millennial in your world—and here comes Generation Z. If you aren’t familiar with them, it’s time to crash study. As of this past graduation season, they are entering the workplace and you’ll want to be ready. So why,… Read more →

Are you FOMO or JOMO?

If you’ve heard the terms FOMO and JOMO, you’ll find they’ve mostly been used in referring to people and social media usage. If you aren’t familiar with these terms, using my quadrupeds as examples might help to make this subject a bit more interesting. My black lab, Bosco, definitely suffers from FOMO, while my Great Pyrenees is the perfect summation… Read more →

Tell Me A Story…

Years ago, I had the privilege of appearing on the QVC channel. Multiple times. You heard that right, the shopping phenomenon that cleverly floats through your TV,  into your living space and finds its way directly into your wallet. During that time, I was working for a company in its marketing department and I was asked to present our product that… Read more →

Don’t Forget the Sherpa!

Wanna write a book?  Don’t forget your Sherpa! When asked the other day what Epiphany offers that’s a bit unique to other creative agencies, I responded, “We’re also your Book Sherpa.”  After a moment with a blank stare, my colleague laughed out loud and said, “That’s been on my to-do list. Let’s do this.” I remember well when I ventured into… Read more →

Just Say “Yes!”

Say ”Yes” to what gets you there. Say “No” to what won’t. I’ve been amazed at the number of people I’ve spoken with over the last few weeks that were quite vocal about their displeasure with the year 2018. It’s surprising that I have not, as of yet, had someone offer up to me that they had a glowing year.… Read more →

Why Every CEO Needs A Book: Establishing You As The Expert In Your Field

Credibility. That’s what you want to exude. And let’s face it, it’s necessary to ensure your abilities to your potential and current clientele. You know the drill: when someone tells you that they published a book, your ears perk up and you take them much more seriously. They move up a notch on the “important” or “legit” scale in your… Read more →

Something You’ll Hear at Epiphany (And Elsewhere!)

As I stepped into the conference room, it was an all too familiar drill. Grab a cup of coffee, find a place to sit, and settle in for a firehose of incoming information. Fortunately, I found an empty chair next to a very successful entrepreneur I had met here last year (Ontrapolooza 2017). We chatted and he talked about his… Read more →

It’s not too late! Let’s get you HOLIDAY ready!

Pumpkin spice lattes, seasonal items on retail shelves, and fall related emails from businesses and competitors in your inbox. If you haven’t noticed, fall is here, and the holiday train is on the tracks and roaring in your direction. While most of the world has been out celebrating and enjoying wrapping up summer, believe it or not, those of us… Read more →

Epiphany U is here for YOU!

If you’ve seen the TV show “Billions,” you’ll most likely find it easy to make the connection from the message of that show to the surging trend of “coaching” in the business world. It’s just like going to the gym. The idea that someone can help you reach your goals while working out is now relating to someone coaching a… Read more →

The Imposter Syndrome

We The People…Fake it ’til you make it There’s a new term buzzing around and if you haven’t already become familiar with it, you will want to catch up. It’s garnering such attention that lifestyle coaches are even selling their sessions and expertise on the matter by the droves. It’s a bit reminiscent of what it must have felt like… Read more →

Are you a Neo-Luddite?

As we enjoyed the beautiful spring weather outside the neighborhood coffee shop, I asked the lovely college senior sitting across from me about this new trend I keep hearing about of folks her age rejecting certain forms of social media. A personal friend of mine has already joined their ranks by removing all social media from her cell phone, and, in addition,… Read more →

Will You Really “Unplug” For The Holidays?

We get it. You truly want to unplug this holiday season and you’re planning on it. But the real question is not “will you”… it’s can you? If you’re a small business owner (or even a faithful employee) it can be hard to catch a break. Perhaps the thought of the holiday season excites you…or perhaps it raises unwanted stress as you mentally… Read more →

5 Things To Learn About Branding From “Dread Pirate Roberts”

We often think of a brand as a logo, a message, a movement, or a successful company. Sometimes, a brand is a person…or that person is the brand. Clear as mud? We thought a good pirate story this month might be a fun way to help relay our thoughts. Many of you may be familiar with the hit 80’s film… Read more →

Instagram: Making Our World Bigger

This month we welcome Epiphany Team Member Barbara Hinch to share a guest article. (Did we mention she’s our Instagram Queen?) In a world that is more digital every day, it is also becoming ever more important to maintain a personal and intimate touch with the people in your life, whether they are family and friends, or clients and customers. The… Read more →

What If The Founding Fathers Had Social Media?

“What if?” It’s such an important question to ask in business and life. It’s where fantastic dreams and goals begin. This week of Fourth of July has made the E-Team feel patriotic, and one of our employees asked a “what if” question. She wondered, “What if the Founding Fathers had social media?” After a few chuckles, we all started thinking seriously.… Read more →

6 Things You Need To Know About Automation

Automation. There’s something almost robotic about that phrase. Does it make you think of kicking-back in your recliner and sipping lemonade while your business runs itself? If that’s your idea of automation…well – I hate to break it to you, but guess again! Automation is a wonderful and powerful tool in the email marketing world as well. Yes, it can be… Read more →

6 Things You Need To Know About Email Marketing

Email marketing! Does that excite you…or make you want to take a nap? It should energize you. There’s lots of hype about tweets, posts, and photos, but the bedrock of communicating with your clients or fans is the good ol’ email list. Don’t believe us? Read on. We’re sharing six things you need to know about email marketing and how… Read more →

You’ll Judge A Book By Its Cover

This month we welcome Epiphany Team Member Sarah Kay Biere to share a guest article. (More about her at the end of the blog post!) “Don’t judge a book by it’s cover” goes the old saying. There’s probably some hidden truth in that. However, if you’re a writer, a published author or an adventurer ready to share your book with the… Read more →

All Clothes Matter

All Clothes Matter

Did you know you make a statement about yourself, your company and your brand before ever saying a word? As you walk into a room, you’re shouting information. Just by what you’re wearing (or not wearing.) Your clothing and accessory choices are incredibly important for your brand. In fact your ability to land contracts or get a pay raise might… Read more →

If You’re Considering Social Media, Read This First.

Who am I? Where am I going? What am I doing? Questions like these have been termed “great questions of life.” While it’s important to consider them on the lifetime scale, it’s also crucial to ponder the questions and your own answers as you begin your journey with social media. Social media can seem daunting and mysterious, especially for businesses… Read more →

Public Relations & You

It’s not uncommon to hear people say that Public Relations is all about maintaining a client’s image, repairing reputations, and releasing press releases. However. Public Relations can be much more complex…. Public Relations Noun: The professional maintenance of a favorable public image by a company or other organization or a famous person. According to the Public Relations Society of America, Public Relations… Read more →

Opera CEO Exits, Stage Left, to Try Her Hand at Entrepreneurship [& the reviews are glowing!]

You’re going to have major highs and major lows, sometimes on a daily basis – Carol Penterman, CEO Penterman Professional Care ================ While grateful she didn’t sing “To Ho……To Ho” or stomp her spear during the interview.  We can’t assure she wasn’t secretly hiding some Viking horns or breastplate regalia in one of her secret closets (which would prove really… Read more →

Email: The New Rolodex

If you’ve ever sat down with me or had a quick chat about email marketing, it’s most likely that you have heard me say (more times than once) that your email list is your new Rolodex. I usually receive a tilt of the head that is accompanied by a perplexed, or surprised, look when I offer that statement. If you’ve been… Read more →