Will You Really “Unplug” For The Holidays?

We get it. You truly want to unplug this holiday season and you’re planning on it. But the real question is not “will you”… it’s can you? If you’re a small business owner (or even a faithful employee) it can be hard to catch a break. Perhaps the thought of the holiday season excites you…or perhaps it raises unwanted stress as you mentally… Read more →

5 Things To Learn About Branding From “Dread Pirate Roberts”

We often think of a brand as a logo, a message, a movement, or a successful company. Sometimes, a brand is a person…or that person is the brand. Clear as mud? We thought a good pirate story this month might be a fun way to help relay our thoughts. Many of you may be familiar with the hit 80’s film… Read more →

Instagram: Making Our World Bigger

This month we welcome Epiphany Team Member Barbara Hinch to share a guest article. (Did we mention she’s our Instagram Queen?) In a world that is more digital every day, it is also becoming ever more important to maintain a personal and intimate touch with the people in your life, whether they are family and friends, or clients and customers. The… Read more →

What If The Founding Fathers Had Social Media?

“What if?” It’s such an important question to ask in business and life. It’s where fantastic dreams and goals begin. This week of Fourth of July has made the E-Team feel patriotic, and one of our employees asked a “what if” question. She wondered, “What if the Founding Fathers had social media?” After a few chuckles, we all started thinking seriously.… Read more →

6 Things You Need To Know About Automation

Automation. There’s something almost robotic about that phrase. Does it make you think of kicking-back in your recliner and sipping lemonade while your business runs itself? If that’s your idea of automation…well – I hate to break it to you, but guess again! Automation is a wonderful and powerful tool in the email marketing world as well. Yes, it can be… Read more →

6 Things You Need To Know About Email Marketing

Email marketing! Does that excite you…or make you want to take a nap? It should energize you. There’s lots of hype about tweets, posts, and photos, but the bedrock of communicating with your clients or fans is the good ol’ email list. Don’t believe us? Read on. We’re sharing six things you need to know about email marketing and how… Read more →

You’ll Judge A Book By Its Cover

This month we welcome Epiphany Team Member Sarah Kay Biere to share a guest article. (More about her at the end of the blog post!) “Don’t judge a book by it’s cover” goes the old saying. There’s probably some hidden truth in that. However, if you’re a writer, a published author or an adventurer ready to share your book with the… Read more →

All Clothes Matter

All Clothes Matter

Did you know you make a statement about yourself, your company and your brand before ever saying a word? As you walk into a room, you’re shouting information. Just by what you’re wearing (or not wearing.) Your clothing and accessory choices are incredibly important for your brand. In fact your ability to land contracts or get a pay raise might… Read more →

If You’re Considering Social Media, Read This First.

Who am I? Where am I going? What am I doing? Questions like these have been termed “great questions of life.” While it’s important to consider them on the lifetime scale, it’s also crucial to ponder the questions and your own answers as you begin your journey with social media. Social media can seem daunting and mysterious, especially for businesses… Read more →

Public Relations & You

It’s not uncommon to hear people say that Public Relations is all about maintaining a client’s image, repairing reputations, and releasing press releases. However. Public Relations can be much more complex…. Public Relations Noun: The professional maintenance of a favorable public image by a company or other organization or a famous person. According to the Public Relations Society of America, Public Relations… Read more →

Opera CEO Exits, Stage Left, to Try Her Hand at Entrepreneurship [& the reviews are glowing!]

You’re going to have major highs and major lows, sometimes on a daily basis – Carol Penterman, CEO Penterman Professional Care ================ While grateful she didn’t sing “To Ho……To Ho” or stomp her spear during the interview.  We can’t assure she wasn’t secretly hiding some Viking horns or breastplate regalia in one of her secret closets (which would prove really… Read more →

Email: The New Rolodex

If you’ve ever sat down with me or had a quick chat about email marketing, it’s most likely that you have heard me say (more times than once) that your email list is your new Rolodex. I usually receive a tilt of the head that is accompanied by a perplexed, or surprised, look when I offer that statement. If you’ve been… Read more →