The visual element in sales has always been of the utmost importance, of course. None of us want to purchase anything sight unseen. We need to know what we are getting; we want to turn it over and inspect it, get a feel for the item and its quality, and we don’t mind at all if we get to take… Read more →
Category: Advertising
Instagram: Making Our World Bigger
This month we welcome Epiphany Team Member Barbara Hinch to share a guest article. (Did we mention she’s our Instagram Queen?) In a world that is more digital every day, it is also becoming ever more important to maintain a personal and intimate touch with the people in your life, whether they are family and friends, or clients and customers. The… Read more →
What If The Founding Fathers Had Social Media?
“What if?” It’s such an important question to ask in business and life. It’s where fantastic dreams and goals begin. This week of Fourth of July has made the E-Team feel patriotic, and one of our employees asked a “what if” question. She wondered, “What if the Founding Fathers had social media?” After a few chuckles, we all started thinking seriously.… Read more →
6 Things You Need To Know About Automation
Automation. There’s something almost robotic about that phrase. Does it make you think of kicking-back in your recliner and sipping lemonade while your business runs itself? If that’s your idea of automation…well – I hate to break it to you, but guess again! Automation is a wonderful and powerful tool in the email marketing world as well. Yes, it can be… Read more →
6 Things You Need To Know About Email Marketing
Email marketing! Does that excite you…or make you want to take a nap? It should energize you. There’s lots of hype about tweets, posts, and photos, but the bedrock of communicating with your clients or fans is the good ol’ email list. Don’t believe us? Read on. We’re sharing six things you need to know about email marketing and how… Read more →
“Going Viral”: A Marketing Trend That Doesn’t Call for Penicillin.
Have you ever had a child come home sick from school? Most of us know that once a virus hits a classroom…it’s likely to spread throughout the class. Eventually… the whole darn school is infected. As a parent, you hope this epidemic can be nipped in the bud ASAP, but as a business owner, “GOING VIRAL” with your service or… Read more →
Super Bowl Ads: The New Money Pit
30 Second Super Bowl Ads…Back Then Back in the 80s, during a behind the scenes tour at NBC, a colleague of mine took a few of us into the inner sanctum. It was an area that the average public just doesn’t see. (I lived in Hollywood for a brief time.) But back to NBC… When we got to the “spots”… Read more →