What did she just say? “There’s enough work for everyone,” she said. “I just think they’d be a better fit for you and your team.” I was stunned and humbled. How often do you hear that from one of your competitors these days? Let alone from someone who is 20+ years your junior? It’s not a typical way of thinking… Read more →
Say ”Yes” to what gets you there. Say “No” to what won’t. I’ve been amazed at the number of people I’ve spoken with over the last few weeks that were quite vocal about their displeasure with the year 2018. It’s surprising that I have not, as of yet, had someone offer up to me that they had a glowing year.… Read more →
As I stepped into the conference room, it was an all too familiar drill. Grab a cup of coffee, find a place to sit, and settle in for a firehose of incoming information. Fortunately, I found an empty chair next to a very successful entrepreneur I had met here last year (Ontrapolooza 2017). We chatted and he talked about his… Read more →
Pumpkin spice lattes, seasonal items on retail shelves, and fall related emails from businesses and competitors in your inbox. If you haven’t noticed, fall is here, and the holiday train is on the tracks and roaring in your direction. While most of the world has been out celebrating and enjoying wrapping up summer, believe it or not, those of us… Read more →
It was a typical workday. I made a usual stop at a shop on my list and began chatting with the owner. Our paths have crossed regularly about 2-3 times a week over the last two-plus years. He couldn’t wait to tell me about a new product he has been working on for the past few months, and I, of… Read more →
The visual element in sales has always been of the utmost importance, of course. None of us want to purchase anything sight unseen. We need to know what we are getting; we want to turn it over and inspect it, get a feel for the item and its quality, and we don’t mind at all if we get to take… Read more →
This month we welcome Epiphany Team Member Barbara Hinch to share a guest article. (Did we mention she’s our Instagram Queen?) In a world that is more digital every day, it is also becoming ever more important to maintain a personal and intimate touch with the people in your life, whether they are family and friends, or clients and customers. The… Read more →
Email marketing! Does that excite you…or make you want to take a nap? It should energize you. There’s lots of hype about tweets, posts, and photos, but the bedrock of communicating with your clients or fans is the good ol’ email list. Don’t believe us? Read on. We’re sharing six things you need to know about email marketing and how… Read more →
This month we welcome Epiphany Team Member Sarah Kay Biere to share a guest article. (More about her at the end of the blog post!) “Don’t judge a book by it’s cover” goes the old saying. There’s probably some hidden truth in that. However, if you’re a writer, a published author or an adventurer ready to share your book with the… Read more →
Have you ever had a child come home sick from school? Most of us know that once a virus hits a classroom…it’s likely to spread throughout the class. Eventually… the whole darn school is infected. As a parent, you hope this epidemic can be nipped in the bud ASAP, but as a business owner, “GOING VIRAL” with your service or… Read more →