Business Track Courses
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Do You Run an Organization or Own a Business?
Not sure if it’s time to hang out that shingle? Ready to roll, but not sure where exactly to begin? Tired of spinning plates and ready for help, but perplexed as how strategically hand a few off? Looking to flip from W9 to W-2 but unaware of the process and the costs? The Epiphany U Business Track is for YOU!
Our curriculum comes in the form of one-on-one, in-person sessions with specialists brought in at various levels and for specific deeper-level topics. Here are a few of the courses we offer:
The Ground Floor 101
Should you? Shouldn’t you? Is it time yet? Your first venture into business doesn’t have to be scary. This course walks you step by step through the various stages of what it will take to create and build the services and/or product offerings that you will need in order to convert to sale and turn a profit.
Setting Your Company Up 102
In this session, we’ll brainstorm the proper business name that fits the services and products you will be selling. We’ll begin working on an appropriate tagline that fits your name, begin crafting your elevator speech. Secure domain name(s) and/or social media accounts.
Branding is where it all begins. We’ll look a surgical look at what your brand will, or is currently saying to the world and what it should be saying. What is it you truly want to project, and how can we get you there fast is our goal. Brands come and go, but yours doesn’t have to. This course will take you behind the scenes to what makes brands not only tick, but last.
There’s more to a logo than meets the eye. Logos that work best are professionally crafted and designed with you, and your company’ future in mind. If you haven’t heard that fact before, don’t move a step forward on your logo until you’ve finished this course. Save time and money now by understanding the correct colors for your industry, or product, what’s going on with your competition, how to set yourself apart, and how to discover which formats and styles you’ll need as your company grows and scales.
Company Culture 105
Whether you intend to or not, when you open a business, you begin creating the culture of that business. You set the tone and the style from the get-go. Just like countries have a culture, so do organizations. And it comes from the top. If you haven’t had the time or bandwidth to consider this major factor in team member retention, delay no longer. Come to understand what a company culture truly is, what yours currently looks like and learn to create and move toward the culture you want to design for you, your team, and your client base.
When a team member comes aboard, they need information and background in addition to understanding expectations. To properly reflect your brand to your customers and clients, those who join your company should never be expected to be up and running without having been fully walked through your organization, how it works, what their role will be, what paperwork will need to be processed and signed, how your team works behind the scenes, what your style of dealing with clients actually looks like and more.
Business 201 Courses
201 Promotion Done Right
The strategy you create should begin before you hang your shingle up for business. We’ll walk you through our formula of how to begin promoting your product or services while crafting a top of mind presence that will keep you in front of your potential customers.
202 Understanding How to Present Your Brand and Your Messaging
We’ll help you create a branding guide and style manual that will be utilized across the board in all of your marketing channels. In addition, we will craft the descriptions for all of those channels keeping your business on target and on message with the goal of reaching your ideal client.
203 Upgrading Your Brand
We’ll take a look together at all of your online presence, your marketing collateral and any element of your brand that exists. During this class, we will determine what items are out of date or no longer relevant to your business model. Taking your brand to the next level will be key in growing and honing your business.
204 Creating Your Customized Strategic Marketing and Promotional Plan
In this session we will teach you how to set up strategic content calendars that will help you build and guide your ongoing marketing plan. What is the status of your website, your email marketing and your social media? If you don’t have a plan, your promotional success will be very limited.
205 Locating and Securing Your Ideal Client
When we start out in business we usually find ourselves accepting clients and offering services that a year or two down the road we discover may not have been the best choices. There is no better time than the present to begin wooing and contracting the type of client you want to and should be working with, in addition to the types of services you truly want to offer!
206 W2 vs W9
Do you know which one works or will work best for your business model? If you’ve been using contractors are you sure you understand the mandates and laws in regards to the difference in handling them vs. an employee? Are you prepared to make the flip from contractor to employee? Find out what it takes to make that switch and feel confident when it’s time to do it.
207 Businesses and Insurance
Will you need insurance? And if so, which kind and how much? Most importantly, do you have options or is a certain type mandated for your particular space or industry? Insurance is divided into two broad categories: (1) Property & Casualty and (2) Accident & Health, which may include life insurance. We’ll explain and discuss common types of policies in each category so that you feel ready when it’s time for you to shop and make your selection.