Public Relations & You

It’s not uncommon to hear people say that Public Relations is all about maintaining a client’s image, repairing reputations, and releasing press releases.

However. Public Relations can be much more complex….

Public Relations
Noun: The professional maintenance of a favorable public image by a company or other organization or a famous person.

According to the Public Relations Society of America, Public Relations is actually defined as: “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

These two definitions are so different yet so alike—Public Relations focuses on the common goal for which a company or organization is reaching. PR specialists use a series of objectives and strategies to accomplish this: press releases, PR campaigns, and other media outlets which are, in effect, good ways to gain publicity.

For simplification, here are some examples of how we assist our clients with this service set:

  1. Media Advisories: If there is an event, we create an advisory that lets the media know. It encourages awareness and offers them content.
  2. Press Releases:  A Press Release is something newsworthy. Perhaps you are launching a new product or offering a new and revolutionary service. Maybe you are expanding your business, announcing a merger or moving to a new location.
  3. Pitches: A pitch piece is created in order to obtain an interview or a spot on a particular media show, blog, magazine or other such opportunity.
  4. Other offerings: There are many other ways, that are not seen or are less known, that are part of getting the word out about your event or bit of news. These take a lot of leg work, time and energy, but our team knows the drill and is ready to move into action.


What is a Press List?

Many clients tend to find it a bit confusing in trying to understand the difference between a Press list and an Email (or client) list. There is a big difference between the two.

Your company or organization does not want to send press items to a customer or client messages to the press.  Timing is of utmost importance as well in sending out these communications, in addition to tone, AP styling, length, boiler plate additions and template awareness.

That being said, handing the public relations of your business is not something you should take lightly. It is very important and needs to be viewed carefully and discussed with a professional in detail before you sign any contract or make a financial investment.

If you have questions about the murky waters of PR, call us. We’d love to hear your thoughts on the matter.

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