Category: Branding

Artisanal Branding

Each fall my grandparents would remind me that they met on the dance floor at their local grange. The refreshments were cider and donuts. On their anniversary (November 9) they would enjoy this simple annual treat and reminisce. Though this month generally doesn’t conjure up a craving for donuts, I have to admit, they were on my mind. This is probably why a particular… Read more →

Are you FOMO or JOMO?

If you’ve heard the terms FOMO and JOMO, you’ll find they’ve mostly been used in referring to people and social media usage. If you aren’t familiar with these terms, using my quadrupeds as examples might help to make this subject a bit more interesting. My black lab, Bosco, definitely suffers from FOMO, while my Great Pyrenees is the perfect summation… Read more →

Just Say “Yes!”

Say ”Yes” to what gets you there. Say “No” to what won’t. I’ve been amazed at the number of people I’ve spoken with over the last few weeks that were quite vocal about their displeasure with the year 2018. It’s surprising that I have not, as of yet, had someone offer up to me that they had a glowing year.… Read more →

It’s not too late! Let’s get you HOLIDAY ready!

Pumpkin spice lattes, seasonal items on retail shelves, and fall related emails from businesses and competitors in your inbox. If you haven’t noticed, fall is here, and the holiday train is on the tracks and roaring in your direction. While most of the world has been out celebrating and enjoying wrapping up summer, believe it or not, those of us… Read more →

5 Things To Learn About Branding From “Dread Pirate Roberts”

We often think of a brand as a logo, a message, a movement, or a successful company. Sometimes, a brand is a person…or that person is the brand. Clear as mud? We thought a good pirate story this month might be a fun way to help relay our thoughts. Many of you may be familiar with the hit 80’s film… Read more →

6 Things You Need To Know About Automation

Automation. There’s something almost robotic about that phrase. Does it make you think of kicking-back in your recliner and sipping lemonade while your business runs itself? If that’s your idea of automation…well – I hate to break it to you, but guess again! Automation is a wonderful and powerful tool in the email marketing world as well. Yes, it can be… Read more →

You’ll Judge A Book By Its Cover

This month we welcome Epiphany Team Member Sarah Kay Biere to share a guest article. (More about her at the end of the blog post!) “Don’t judge a book by it’s cover” goes the old saying. There’s probably some hidden truth in that. However, if you’re a writer, a published author or an adventurer ready to share your book with the… Read more →

All Clothes Matter

All Clothes Matter

Did you know you make a statement about yourself, your company and your brand before ever saying a word? As you walk into a room, you’re shouting information. Just by what you’re wearing (or not wearing.) Your clothing and accessory choices are incredibly important for your brand. In fact your ability to land contracts or get a pay raise might… Read more →

If You’re Considering Social Media, Read This First.

Who am I? Where am I going? What am I doing? Questions like these have been termed “great questions of life.” While it’s important to consider them on the lifetime scale, it’s also crucial to ponder the questions and your own answers as you begin your journey with social media. Social media can seem daunting and mysterious, especially for businesses… Read more →