Super Bowl Ads: The New Money Pit

30 Second Super Bowl Ads…Back Thenstory

Back in the 80s, during a behind the scenes tour at NBC, a colleague of mine took a few of us into the inner sanctum. It was an area that the average public just doesn’t see. (I lived in Hollywood for a brief time.)  But back to NBC…

When we got to the “spots” area (how commercials are referred to in the industry) our guide reached for and pulled out a tape that was crammed into a long wall packed full of more just like it. Each was labelled only with black felt tip and the name of the company and the time. 30 or 60 seconds.  ”This is a super bowl ad that will run this week,” he told us. “It cost 500,000 for 30 seconds.

What About Now?

That was back then. What’s it cost now? The rates to run an ad are beyond your imagination. An article put out by International Business Times this past week  says that today $4million* is a steal. (gulp)  If you’re Nissan I guess.

You and I aren’t going to be advertising in the Super Bowl anytime soon, but on a daily basis, we find the need to market.

Whether it’s our business card, our reputation, our customer service, our brand look, and more, we are marketing every time we step into the office and open up the blinds.  It’s just a part of business.

If you’ve been thinking about ways to get the word out about an idea, project or business that you have, give us a call. We’d love to be a part of your adventure.

In the meantime, keep looking for those “aha” moments that will take your company to the next level. They’re out there. We know it!


*Bit of Trivia:

in the 1977 Super Bowl (Raiders vs. Vikings) a 30-second television commercial cost advertisers $160,000.

Leave a Reply

Your email address will not be published. Required fields are marked *