Owning A Business: Not For The Faint Of Heart

The pandemic will make billionaires of some and bankrupt others.


Businesses have been around for centuries. Regardless of era or culture, people from antiquity have created or provided services and have been compensated for their work. 


Recently, all businesses around the world took a shock when the Pandemic of 2020 hit the global economy and shook commerce to its core.




It brought to my mind how brewers and distillers must have felt the day after Prohibition passed. Few survived. Stories of those who did are a fascinating study. And, too, a reminder of how the airlines felt after 9/11.



It may be the first time that we as a world have experienced this type of financial tidal wave that has fiscally rocked boats and capsized many, but it’s not the first time business owners have had to navigate uncharted waters. Not to downplay this storm of biblical proportions, but if you’ve been in business, or have experienced starting one, you know it is a venture that is not for the faint of heart in any climate, let alone this one.


Just how did businesses over the centuries survive?


They pivoted. Quickly. They looked at what they had in their arsenal or their skill sets, determined the customer’s need, and figured out a way to focus on it and meet it. Literally overnight.



Today, we are watching that happen. Overnight, grocery stores began delivery services and offered pick-up options across the board. They even figured out to offer early shopping for seniors.

Restaurants who once refused to offer “to-go” meals, suddenly did and offered curbside side service as well.


The list goes on and on and the creativity of some businesses has been nothing short of breathtaking.


Some will sadly throw in the towel. Others will continue to dig deep, fight through the struggle, and find a way. And they will survive. This isn’t the first time we as business owners have been challenged and it won’t be the last. 


I will say this. Perhaps now is the time to try those things you had on the back burner that you never had the confidence to try. Now may be the time to experiment…and yes, fail. Trust me, few will notice. Everyone is focused on themselves. What will matter is that you gave it the ol’ college try, got your hands dirty, and worked to figure it out.


Personally, I can’t wait to hear the success stories. They are already rising to the top like cream, and we will all relish and enjoy them as they continue to surface. 


In the meantime, remember…you are not alone! Hang in there. You can find a way. You can do this. We all can. Let’s continue rooting for each other and help each other along the way. It will take all of us working together and encouraging one another, but we can do this!




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